Privacy Policy

Effective Date: May 21, 2026 · Last Updated: May 21, 2026

1. Introduction

Welcome to Joov.AI, (“Joov.AI”, “we”, “us”, or “our”), a technology company based in Tel Aviv, Israel.

We build custom AI agents for businesses — including WhatsApp bots, voice phone agents, and web-chat assistants — that enable companies to engage with their own customers around the clock.

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you:

Visit our website at https://joov.ai;
Contact us or request a product demo;
Subscribe to our newsletter or marketing communications;
Become a business client and use our platform; or
Interact with an AI agent that one of our clients has deployed (e.g. a WhatsApp chatbot or a website widget powered by Joov).

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller & Contact Details

The data controller for personal data collected directly through joov.ai is:

Joov.AI
Tel Aviv, Israel
Email: info@joov.ai
Website: https://joov.ai

When we process personal data on behalf of a business client (for example, the end-customers of a company that has deployed a Joov chatbot), we act as a data processor. The business client is the data controller and is responsible for the lawful basis and notice given to those end-users.

3. Personal Data We Collect

3.1 Website Visitors

When you visit joov.ai, we or our analytics providers may automatically collect:

IP address and approximate geographic location;
Browser type, operating system, and device information;
Pages viewed, time on page, referral URL, and other browsing behaviour;
Cookie identifiers (see Section 8 — Cookies).

3.2 Contact & Demo Requests

When you fill in a contact form, book a demo, or otherwise reach out to us, we collect:

Your name and email address;
Your company name and role (if provided);
The message or enquiry you submit.

3.3 Newsletter Subscribers

If you subscribe to our newsletter or marketing emails, we collect your email address and, optionally, your name.

3.4 Business Clients

If you engage Joov as a service provider, we may collect:

Business contact information (name, email, phone, company details) for account management;
Billing and payment information processed via our payment provider (we do not store raw card data);
Knowledge-base documents you provide (PDFs, SOPs, menus, product catalogues, website content) so that we can train your AI agent;
Configuration preferences, conversation logs, and performance analytics related to your deployed agents.

3.5 End-User Conversation Data (Processor Role)

When your customers interact with an AI agent we have built and deployed on your behalf — via WhatsApp, a phone call, or a website widget — we process conversation data (messages, voice transcripts, lead information) as a data processor acting on your instructions. We do not use this data for our own independent purposes.

4. How We Use Personal Data

To operate and improve the Joov.AI website and services;
To respond to enquiries, schedule demos, and manage the sales process;
To onboard and support business clients and manage client accounts;
To build, train, and maintain AI agents on behalf of clients;
To send newsletters or marketing communications (with your consent, where required);
To comply with legal obligations and enforce our terms of service;
To detect and prevent fraud, abuse, and security incidents;
To carry out analytics and measure the performance of our website and deployed agents.

5. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar data protection laws, we rely on the following legal bases:

Contract — to fulfil obligations under a service agreement with a business client;
Legitimate interests — for website analytics, fraud prevention, and direct marketing to business contacts (where our interests are not overridden by your rights);
Consent — for newsletter subscriptions and the placement of non-essential cookies;
Legal obligation — to comply with applicable laws and regulations.

Israeli residents are also protected under the Israeli Privacy Protection Law, 5741–1981, and its regulations.

6. Third-Party Service Providers

OpenAI — powers the natural-language understanding and generation capabilities of our AI agents. Conversation data may be sent to OpenAI’s API.
ElevenLabs — provides text-to-speech synthesis for our Voice AI agents. Voice session data may be processed by ElevenLabs.
Meta Platforms (WhatsApp Business API) — delivers messages through the WhatsApp channel. Applicable Meta policies govern message routing.
CRM and integration platforms — if a client instructs us to integrate with their CRM, calendar, or other business systems, relevant data will be shared with those systems.
Analytics providers — we use web analytics tools (e.g. Google Analytics) to understand site traffic.
Cloud infrastructure providers — we host our services on reputable cloud platforms that maintain their own security and compliance certifications.
Payment processors — billing data is handled by PCI-DSS-compliant payment providers. We do not receive or store raw payment card details.

We enter into data processing agreements (DPAs) with all sub-processors that handle personal data on our behalf.

7. International Data Transfers

Joov.AI is headquartered in Israel, which has been recognised by the European Commission as providing an adequate level of data protection. Data may also be transferred to processors located in the United States or other countries. Where such transfers occur outside the EEA or other adequacy-recognised jurisdictions, we rely on appropriate safeguards such as the EU Standard Contractual Clauses (SCCs) or equivalent mechanisms to ensure your data is protected.

8. Cookies & Tracking Technologies

Essential cookies — strictly necessary for the website to function;
Analytics cookies — help us understand how visitors interact with our site (e.g. Google Analytics);
Marketing cookies — used to track the effectiveness of our advertising campaigns.

On your first visit you will be presented with a cookie consent banner. You may accept, reject, or manage your preferences at any time via the cookie settings link in our website footer.

9. Data Retention

Website analytics data: up to 26 months;
Contact and demo enquiry records: up to 3 years from last contact;
Client account data: for the duration of the service agreement, plus up to 7 years for legal and tax compliance purposes;
Conversation logs processed on behalf of clients: typically 12–24 months (or as instructed by the client);
Newsletter subscriber records: until you unsubscribe, plus a reasonable suppression period.

When data is no longer needed we securely delete or anonymise it.

10. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

Right of access — to request a copy of the personal data we hold about you;
Right to rectification — to ask us to correct inaccurate or incomplete data;
Right to erasure — to request deletion of your data in certain circumstances;
Right to restriction — to ask us to limit processing in certain circumstances;
Right to data portability — to receive your data in a structured, machine-readable format;
Right to object — to object to processing based on legitimate interests or for direct marketing;
Right to withdraw consent — at any time, without affecting the lawfulness of prior processing;
Rights under the CCPA (California residents) — including the right to know, delete, and opt out of the sale of personal information. Joov.AI does not sell personal information.

To exercise any of these rights, please contact us at info@joov.ai. We will respond within 30 days (or sooner as required by law). You also have the right to lodge a complaint with your local data protection authority.

11. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption in transit and at rest, access controls, regular security assessments, and employee training. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Children’s Privacy

Our website and services are directed at businesses and professionals and are not intended for use by individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at info@joov.ai and we will delete it promptly.

13. Third-Party Links

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email or by a prominent notice on our website.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Joov.AI
Tel Aviv, Israel
Email: info@joov.ai
Website: https://joov.ai/privacy-policy/

We are committed to resolving any complaints about our collection or use of your personal data. If you are not satisfied with our response, you may have the right to file a complaint with your national or regional data protection authority.